scam

Most people who read my blog know me first and foremost as an author. So they are surprised when they learn that I do other things as well. (And conversely, those whose first dealings with me center on one of those other areas are always surprised to find that I’m also an author.)

Well, one of those other things I do is designing information systems. I’ve done this since I was a child and home computers first came out. But as far this story is concerned, here’s the simple version: I build fancy stuff with spreadsheets. Often, it’s stuff that few other people can figure out. And for that reason, I always have clients who seek me out and pay me well for this work (which I fit in between my writing and marketing and mentoring and…)

You might think these two worlds are incongruous, but in my mind, they’re just different ways of helping people. And I am passionate about infusing both with core values such as kindness.

To that end, I choose to donate a little time each week as I’m able to helping answer posts on a couple of free online forums. Typically, I can only volunteer about a half hour or so per week; but I can get a lot done in that time, considering that the forums are designed to help people with relatively small stuff. A little knowledge sharing here. A formula tweak there.

Recently, I read a forum post from someone who appeared to be located in Romania, and who was requesting spreadsheet help. But in assessing things, what he required wasn’t small stuff. It was a highly customized, time-intensive solution (i.e., real work).

Usually, I’ll just pass over such posts or suggest that the person consider hiring a developer. In this particular case, however, I made the choice to “break my rule” and try to help the guy out anyway. You see, I’ve been especially aware lately of the need for tenacious worldwide kindness. And while it wouldn’t bring about world peace, going the extra mile for this stranger in Bucharest seemed a good opportunity to put feet to my convictions.

Still, it was a bit tricky. Sharing complex solutions on a free forum would create unrealistic future expectations for site visitors. In addition, I can’t offer in a free public forum the same level of complex work that my private clients pay me for.

But my mind was made up. I was going to help this guy (I’ll call him “Ivo” here).

Since Ivo’s shared spreadsheet contained his email address, I reached out to him privately rather than through the public forum. I introduced myself. I explained essentially what I’ve shared with you here: that I am a longtime forum contributor, that the help he required went beyond what I could provide through the free forum, but that I was willing to help him at no cost if he would simply share a copy of the sample spreadsheet with me.

Some hours later, his email reply popped up.

As I try to keep this blog family friendly, I’ll have to do some censoring:

“You bet. You [#&%@!] poor [*!@~$] scammer, eat [&$^#%]. Maybe that’s more useful to support your laughable existence.”

Here, I’d offered him free work —work I’d have charged any other client $150 for—and this was his response?

What would you have done at this point

Most people who read my blog know me first and foremost as an author. So they are surprised when they learn that I do other things as well. (And conversely, those whose first dealings with me center on one of those other areas are always surprised to find that I’m also an author.)

Well, one of those other things I do is designing information systems. I’ve done this since I was a child and home computers first came out. But as far this story is concerned, here’s the simple version: I build fancy stuff with spreadsheets. Often, it’s stuff that few other people can figure out. And for that reason, I always have clients who seek me out and pay me well for this work (which I fit in between my writing and marketing and mentoring and…)

You might think these two worlds are incongruous, but in my mind, they’re just different ways of helping people. And I am passionate about infusing both with core values such as kindness.

To that end, I choose to donate a little time each week as I’m able to helping answer posts on a couple of free online forums. Typically, I can only volunteer about a half hour or so per week; but I can get a lot done in that time, considering that the forums are designed to help people with relatively small stuff. A little knowledge sharing here. A formula tweak there.

Recently, I read a forum post from someone who appeared to be located in Romania, and who was requesting spreadsheet help. But in assessing things, what he required wasn’t small stuff. It was a highly customized, time-intensive solution (i.e., real work).

Usually, I’ll just pass over such posts or suggest that the person consider hiring a developer. In this particular case, however, I made the choice to “break my rule” and try to help the guy out anyway. You see, I’ve been especially aware lately of the need for tenacious worldwide kindness. And while it wouldn’t bring about world peace, going the extra mile for this stranger in Bucharest seemed a good opportunity to put feet to my convictions.

Still, it was a bit tricky. Sharing complex solutions on a free forum would create unrealistic future expectations for site visitors. In addition, I can’t offer in a free public forum the same level of complex work that my private clients pay me for.

But my mind was made up. I was going to help this guy (I’ll call him “Ivo” here).

Since Ivo’s shared spreadsheet contained his email address, I reached out to him privately rather than through the public forum. I introduced myself. I explained essentially what I’ve shared with you here: that I am a longtime forum contributor, that the help he required went beyond what I could provide through the free forum, but that I was willing to help him at no cost if he would simply share a copy of the sample spreadsheet with me.

Some hours later, his email reply popped up.

As I try to keep this blog family friendly, I’ll have to do some censoring:

“You bet. You [#&%@!] poor [*!@~$] scammer, eat [&$^#%]. Maybe that’s more useful to support your laughable existence.”

Here, I’d offered him free work —work I’d have charged any other client $150 for—and this was his response?

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less lonely

We’ve heard it a million times: “Bad news sells.” And we’ve certainly had more than our fair share of it lately, haven’t we?

As someone who takes my own advice perhaps more than anyone, and ever keeping in mind that central theme of mine — “You always have a choice” — I went beyond simply turning off the bad news to making an active search of good news.

Would you believe that there is actually a whole news site called Good News Network?

There I read an article that not only held true to the claims of offering good news, but that introduced me to something I’ve suspected was true for some time, yet for which I had no proof.

Until now.

I encourage you to read that article for yourself. But the short version is that researchers from California and Italy teamed up to conduct a study which reveals that people with greater empathy and wisdom are less lonely.

Conversely, as you might have guessed, that means people with less empathy and wisdom are more lonely.

Well, that seems easy enough, right?

Just get more wisdom.

Get more empathy.

Be less lonely.

Phew! Glad we solved that one so quickly.

Hmmm…

In reality, those two qualities — wisdom and empathy — are a bit hard for most people to nail down. After all, how do you measure something like wisdom? How do you gain more of it, for that matter? If it were a matter of merely reading the array of inspirational memes that endlessly scroll across our social media accounts all day and pressing the “Like” button, we’d all have wisdom to spare. None of us would ever be lonely.

Likewise, if empathy were gained simply by being around other people, or commenting on their posts, or hitting the sad emoticon button when they post that they just broke up with their boyfriend again, empathy would be the norm (and, therefore, loneliness the exception).

Alas, not so.

Here’s a quick self-check for wisdom:

1.) Do you listen as well as you speak?

2.) Are you known for being…

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it’s a breeze

One day last week, I wished a friend of mine a happy birthday. He turned 30 and was feeling old. Interestingly enough, he was a sophomore in high school when I met him, and I was older than he is now. So I was able to paint a convincing picture for him as to just how young he still is.

As we talked about getting older, a famous quote came to mind:

“With age comes wisdom.”

Yet I’m inclined to agree with the second half of Oscar Wilde’s observation on the matter:

“… but sometimes age comes alone.”

I don’t need to look very far to find middle-aged adults who are just as petty, rash, irresponsible or egocentric as they were when they were teenagers. (Some, in fact, are even worse off now than when they were younger.) Likewise, I know many in their twenties who are quite well-adjusted and have exemplary character.

That is, wisdom comes not merely from experience but from intention to ponder that experiences. To learn from it. To make new choices.

To change.

Well, after this exchange with my still-young friend, my eye was immediately drawn to a seemingly trivial bit of movement in my living room—a sight so familiar to me that, if not for that particular conversation, it would certainly not have been noteworthy let alone served as the inspiration for a blog post.

At the open window, the edge of a sheer white curtain floated and fluttered in the spring air.

In that moment, I was transported to a particular night in February back when my birthday friend was still in high school. He and a dozen or so other guys his age were gathered in my home on a Monday night for our weekly meet-up. They crowded onto the olive green sectional or found space on the living room floor, happily munching on pizza, which was the norm.

The conversation that night coalesced around a theme. Many of them expressed that they invited change, that they wanted more for their lives, that they were open to deeper connection with others and a sense of real purpose. They came faithfully each week, ready to absorb. They were honest about who they were and where they excelled or struggled. They took part in discussions and read books. But they hadn’t seen the personal progress they’d expected “by now.” They still weren’t feeling or experiencing whatever it was they thought they should be feeling or experiencing.

One or two of them even hinted that they were disappointed that the other group members hadn’t gone to greater lengths in supporting them during the week between meetings.

Where was the magic that would grant them the life they were looking for?

As they continued sharing their thoughts, I got up and headed for the kitchen, presumably to grab another slice of pizza for myself. What no one noticed was that, on the way, I cranked the heat up another ten degrees.

Even at a moderate 70°, I can tell you that 15 teenage boys will heat up a room quickly. With the thermostat now at 80°, it wasn’t long before the sweat was trickling and they were begging for relief.

Instead of lowering the thermostat, I opened the two windows along one side of the room. “Let’s see if this cools things down quickly.” But even though it was a frigid winter night, the temperature in the room didn’t drop by even one degree. No air was coming in from those open windows.

“That’s not working,” they moaned. “Can you just turn the heat down?”

I had them where I wanted them. Breaking the current flow of conversation, I said, “The windows are wide open. Why do you think the cold air isn’t coming in?”

One of them held his hand up to a screen, as if he thought for a moment that maybe a tropical heat wave had mysteriously descended upon New England. I could see that they were thinking. Another offered, “Maybe there’s no wind tonight.”

After a minute or so more, when I was sure their minds were open, I got up without a word and disappeared down the short hall. I opened my bedroom door (which I knew they would hear). Twenty seconds later, I returned and stood in the center of the room. I pointed to the open windows and, as if I were a sorcerer, freezing air whooshed into the room. In less than a minute, they were bundling up in the hoodies they’d so recently discarded; and within two, they were shivering and had had enough.

I turned down the thermostat, closed one window, leaving the other open just an inch or so as I revealed to them how I’d gotten that air to come in—to transform a stagnant space with something new and refreshing.

My secret? I had…

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the builders

I was wakened from a sound sleep by the ungodly grinding of a saw cutting through what sounded like concrete or metal right outside my bedroom wall. The whole place shook, setting the nearby jar candles to skittering. It was immediately clear that this was not going to be a situation solved by fingers in the ears or pillows over the head. So I got up.

Just when I thought things couldn’t get any worse, there was a loud crunching and a thunk.

That sounds like it’s right in the house, I thought. And then the noise suddenly cut off. Moments later there was a knock at the door. I opened it to find one of the construction guys there wearing grubby jeans, a tank top and a backward ball cap. His ears were studded and gauged, and one tattooed arm leaned against the wall of the stairwell that leads up to my floor. “Hey, um… what’s on the inside of the wall we’re working on?”

I knew something very bad had happened. “My bedroom,” I informed him. “Bedroom closet to be exact.”

I led him through the entryway and into the bedroom. I live in an old farmhouse with open closets, so I had used the bedroom closet for storage, placing a low white bench with drawers and storage cubbies in front of it on top of which a full-length mirror leaned back against the door opening. I took down the mirror.

The workers had broken through the outside wall into the room, a five-foot strip of the wall revealing daylight beyond. But that wasn’t what caused the sharp inhale or widening of my eyes.

It was the…

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unmentionables

I’ve always thought it a little strange that we as a culture are conditioned to believe that certain topics are taboo.

Unmentionables, if you will.

I’m not sure who decided what made The List. Perhaps it was the same unmentionable “they” who are so often referred to in cultural lore:

“They say people hide razor blades in caramel apples.”

“They say you shouldn’t swim within thirty minutes after you eat.”

“They say the average person swallows eight spiders a year while sleeping.”

Pure poppycock, of course. But such things have been passed on for so long now that they feel true; and so we continue to live in their shadow, crouching in corners from boogeymen of our own making.

It seems much the same process accounts for what “should” or “should not” be spoken about with…

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what if

“How are you?”

“How’s it going?”

“What’s new?”

While I’ve often had full-blown, soul-bearing conversations result from my posing these simple prompts, the typical range of expected replies remains fairly limited:

“Good, and you?”

“Eh, you know…”

“Not much. You?”

I suppose these exchanges serve some purpose in social settings, though I tend to be aware of the ironic distance evident in these greetings. That is, I find it odd that we ask how someone is if we don’t actually want to know. Most often, unfortunately, my observation is that these exchanges are an obligatory nicety we feel compelled to offer as a prelude before getting someone to do what we want them to do (e.g., ring out my order, buy this car, stop talking to me, etc.).

But that’s all a discussion for another time (and, in fact, one I’ve talked about often in previous posts as well as in The Best Advice So Far).

That said, of all such programmed responses to “How are you?” my least favorite is the seemingly ubiquitous reply of “SSDD.” It’s not that it offends me. It’s that it makes me sad. Sad to think that people choose to keep living unfulfilling, uninteresting, monotonous—unhappy—lives, day after day, ad infinitum.

Yet recently, someone asked how I was, and I found myself thinking and responding in just about this way—not in exact choice of words, but certainly in sentiment. It surprised me. And yet it felt like the most honest expression of where I was in that moment.

Back in 2011, my first year of blogging, I wrote a post following a period of “sleep walking” which had lasted about a month. It was weird. I didn’t feel like myself. But I at least felt like I was a semblance of that self. Then I woke up.

Halfway through 2015, life upended again with a systemic mystery ailment that came with a wildly spreading rash, incessant itching night and day, extreme fatigue, loss of sleep, digestive issues and more. It lasted over a year-and-a-half before I finally self-diagnosed the issue and returned to normal living.

Six months later, by June of 2017, the rash was gone but I still couldn’t shake the fatigue. Willing to try almost anything, I took a black pill that touted promises of natural energy from rare and exotic sounding herbs—but which instead quite literally nearly ended my life.

Still, I pulled through. Got life back on track, feeling positive and focused.

In September of last year, however, I got whacked again. I alluded to this in my last post. But at that time, I couldn’t bring myself to write about the issue, since I was still very much in its thrall. I’m ready now.

In 2018, I began writing my next book in earnest; and by the end of my August vacation to Florida, I was about 70% finished. I returned refreshed, ready not only to finish the book within another 30 days, but to expand into some new ventures that had me feeling excited for the fall.

However, the very next day, all of that momentum ended.

I woke up with red, itchy, stinging eyes. At first, I thought it might have been from all the travel the day before. Or from my last dip in the hot tub or pool in Florida. Or maybe the beginning of seasonal allergies.

By the next day, I awoke to find both eyes sealed shut with goop. The itching and stinging had turned to burning and pain. My vision was blurred. This was more than allergies.

Still, I figured it was probably just conjunctivitis, maybe something I’d picked up on the plane ride home. No fun, but not the end of the world. In fact, I still had some Ofloxacin in the medicine cabinet from a short bout I’d had the year before. I started the drops, sure I’d be fine in a few days.

Three days later, however, my eyes were a painful mess. I could no longer see normally.

I went to the local pharmacy’s walk-in clinic, hoping for something stronger. Maybe I’d developed a tolerance to the Ofloxacin. I was started on a new eye drop.

Things got worse.

Within a few more days, the whole shape of my eyes had changed from the swelling.

I saw my primary doctor. He immediately referred me to an ophthalmologist. New meds, both oral and drop, were prescribed.

Within a week, the pain was so bad that I was balling up wash cloths, pressing them to both eyes and tying them in place with a belt. I have a very high pain tolerance, but it brought even me to pitiful tears and whimpering. Sometime in the night, I fell asleep. I woke with the right side of my face completely sealed to the pillow case, as if I’d lain in glue. I couldn’t open the other eye, even with help from my fingers. I felt my way to the bathroom blind, still clutching the pillow to my face, where I had to use warm water, little by little, to peel myself from the pillow and my eyelids apart. Even with that, my vision was reduced to a blur through narrow slits. And twenty four hours a day, as best I can describe, it now felt like someone had taken a handful of fiberglass filaments and blown them directly into my eyes.

I used ice packs. I lay on the bathroom floor, dousing my eyes with eye wash like you’d do for a chemical splash in a lab. Nothing made it better.

Four medications later, the ophthalmologist noticed ulcers in my eyes.

He transferred me to a corneal specialist who poked and dug and scraped. Another month, and four or five new medications later, and nothing had gotten better.

I did my best to put my own “best advice” into action:

“You always have a choice.”

“Being miserable is a choice.”

“Practice positivity.”

But even little choices were becoming increasingly more difficult to make. I could no longer read—computer or books. I couldn’t see to write. I couldn’t do graphic design projects. Driving was difficult at best and largely reserved for getting to and from the doctors. Still, from within these limitations and through the pain, I kept re-centering, looking for the ways I could still choose happiness over misery or complaining.

But then two months passed with no solution in sight.

Three months.

Four…

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even though

I was talking with a friend recently. I’ll call him Ralph here. Ralph’s relationship with his brother has been on the outs of late, and he was trying to understand what had happened and what he might be able to do at this point to improve the relationship.

I asked a series of questions. This revealed that the rift had started when Ralph had voiced his stand (e.g., opinions, religious views, moral position and, dare I say, judgment) on some of his brother’s recent personal decisions.

I asked Ralph, “How do you think you’d handle it if you were in the mix with a flamboyant gay guy?”

At first, Ralph looked bewildered, like he thought I hadn’t heard him clearly or that I was having a flashback to my famed Amnesia Episode of 1999. But trusting that I usually have a point to my rabbit trails, he answered. “Well, a few years ago, I actually was in the mix with a flamboyant gay man that I needed to interact with at an annual event. And we got along great.” It was clear from the phrasing that this was one of very few such people Ralph had ever known, if not the sole example.

I continued, “So, would you say it would feel comfortable for you to use the words ‘even though’ in describing your relationship with that person? For instance, could you easily complete this sentence, ‘I liked the guy even though…’?”

Ralph straightened up, answering quickly and confidently. “Yes, absolutely. I feel comfortable saying that I liked him even though he was gay, flamboyant and married to a man.”

The slump to his shoulders told me that he wasn’t expecting what I said next.

“I thought that might be the case, Ralph. And that’s a problem…”

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unplug (kindly)

Let me say up front that this post may not be for you. Who is it for then? Well, it’s for people like me:

• who love people and whose natural tendency is to talk with and listen to others
• who tend to have high interpersonal output most of the time
• who sometimes find themselves running on fumes
• who need ways to unplug without resorting to becoming a recluse

If this sounds like you, read on.

There’s a funny thing about me. (Well, there’s a list, but I’ll tell you about one of them.) It’s actually the cause of much astonishment and incredulous shaking of heads in my circles.

People talk to me.

I mean they really talk to me.

I don’t know why exactly, but I could be the ninth person in the checkout line at a convenience store and every interaction in front of me will be some form of predictable script:

A: “How are you?”

B: “Good ‘n’ you?”

A: “Fine thanks. Is there anything else I can get for you today?”

B: “No that’s all, thanks.”

Not so when I reach the counter. I feel like I technically say the same things: “How are you today?” and the like. But the responses are anything but predictable. Let me give you an example in context.

Just last week, I didn’t go into two different convenience stores I otherwise frequent, for the sheer fact that I was unusually busy and pressed for time. Oh, sure, I had time to run in and grab a protein shake and run out. But that just isn’t the way things go, and I know it. A “quick” stop into such a place might have me leaving an hour or more later.

As it happened, however, I noticed that a couple of tires were running low on air. And the only place I knew where I could fill them at that moment…was one of the aforementioned convenience stores I was purposefully avoiding. Still, I needed the air.

I figured it was OK, since I didn’t actually need to go into the store in order to use the air pump. So off I headed on smushy tires for what I couldn’t image being more than a five-minute ordeal.

Well, the air pump requires four quarters. And while I have a large bag full of change sitting right in the armrest of my car, do you think I could find a measly four quarters?

:: rummage rummage rummage ::

Nope.

Alas, only three to be found. I’d have to go in.

Well, no sooner had the sliding apertures parted to bathe me in harsh fluorescent light than the twenty-something store clerk spotted me. And despite the small line waiting to check out, he dashed around the counter toward me, arms spread, joyfully shouting my name: “E-r-i-i-i-i-i-k!”

This culminated in a bear hug, accompanied by some variety of what I can only call “snuggle noises.”

After releasing me, he jogged back to continue ringing out the waiting line of customers. Soon, the queue had dwindled and I was ready to ask for my quarters for the air pump. (You do remember the air pump, right?)

“So anyway…” the clerk started in, as if we’d only momentarily been distracted from an in-depth conversation to which he was now returning. “I’m going to visit my family out of state soon. I haven’t seen them in a while. But I really need to, because I’ve been depressed. You remember my transgender ex-roommate, right? Well, I don’t know if you know this, but she literally tried to kill me. I still think I’m dealing with all of that drama…”

Thing is, this type of interaction isn’t especially unusual for me. In fact, it’s the norm. Again, why that is, I can’t say exactly. It just is. And so typically, I’d listen and ask questions—and leave an hour later with my quarters.

This particular night, however, two out-of-the-ordinary responses were at work inside of me:

1. While the information the clerk was divulging to me wasn’t the least bit funny, I had the most overpowering urge to burst out laughing at the relative absurdity of the situation from anyone else’s perspective.

2. I realized that I was not only too busy to get into a long conversation at the moment, I was also low on mental energy. So I felt a tinge of impeding panic at the thought of having my limited reserves tapped by either a deep and lengthy conversation or by the energy required to tactfully extricating myself from one.

I don’t want to get ahead of myself here by telling you just yet how I managed to leave two minutes later with my quarters. But some of you know exactly what I’m talking about, don’t you?

Please don’t get me wrong. I have a lot to say in my book The Best Advice So Far on the topic of “ducking” (i.e., changing your course in life to avoid awkward interactions with people from the past). What I’m talking about here is not “ducking.” I really like the people I interact with at “my places.” I enjoy the sense of community that I’ve invested in building. Ironically, that’s part of the problem.

One of the main topics of this blog and the accompanying book is ways to engage with the other people around you. To go a little deeper. To see people as people and not merely as background noise to our own busy lives.

However, the reality is that there are also times when we need to step back. Sometimes, you just have to take the gracious out for the sake of self-preservation.

As Dib and Holly so often reprise in the words of their mom, Carlotta…

“Save yourself.”

In The Best Advice So Far, I go into a fair amount of detail exploring techniques for expanding upon a conversation. It stands to reason, then, that doing the opposite will work to keep things short when necessary. Today, I’d like to offer four strategies for disengaging, while still treating others with kindness.

*****

Unplug Strategy #1: Keep things “closed.”

Open-ended questions have…

 

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what to say (reprise)

Back in the spring, I introduced you to my writer-friend Diana by way of a unique book review with a personal twist. (By the way, this four-book series, The Rose Shield, would make a perfect, no-fail gift for any choosy Fantasy readers you may know; and Diana’s also just released a beautifully illustrated children’s book, Grumpy Ana and the Grouchy Monsters, for the little readers on your list.)

Sally Cronin of Smorgasbord revived one of Diana’s previous posts entitled “Write and Change the World.” It was written nearly three years ago, before I came to know Diana. As I read it early this week for the first time, it felt current. It reminded me of important things. And I would have missed it, had Sally not seen the value in shining the spotlight on it again, these years later.

*****

A couple of days ago, I treated myself to a meal out. It’s second nature to me to ask the server’s name and give my own, and then to ask at least one others-centered question that has nothing to do with waiting ts.

Holly told me she was a Christmas baby … well, her due date was Christmas, but she’d been born on the 21^st. My light non-server question was this: “What’s one thing you love to do in your life outside of work?” She smiled broadly and talked about spending time with her Long-Haired German Shepherd, including pictures of “her baby.”

You’d have thought I’d given her a $100 bill, the way she responded to that simple moment of exchanging names and showing even that little bit of interest in her as a person, outside of her role — of what she could do for me. She just kept shaking her head in wonder that anyone would think to do such a thing, thanking me at least three times thereafter when she came back to check on my table.

It struck me once again that what feels quite natural to me … isn’t, for many people.

This interaction with Holly, on the heels of having read Diana’s wonderful post from yesteryear, got me thinking. I’ve been blogging now for nearly seven years. When I first started, I was posting daily (how I ever managed it, I really can’t fathom); and yet that first few months was when my readership was new and quite small. In other words, most current visitors to my blog have never read those early posts, though they were the foundation upon which the entire blog since then has been built.

Add to this the slate gray sky and rain that has presided over the last few days, and waking mornings to find the car encrusted in frost, and my mind was made up.

This week, I’m [click below to continue reading this post]…

brand you

This past Wednesday, I was invited to be a guest lecturer at Benjamin Franklin Institute of Technology in Boston, where I taught a group of opticians-in-the-making about branding and marketing.

I love teaching. And by all indications, I’m good at it. But as a rule, I’m more interested in people than I am in imparting information. As such, I found myself naturally sliding into the role of mentor throughout the two-and-a-half-hour class. Whether these students ever wound up becoming opticians or not, I wanted them to go away from our short time together thinking differently about life, themselves and how they interact with others.

It’s actually not all that big a stretch to get personal when talking about branding and marketing. After all, in essence, every single one of us is an individual brand.

That is, whether we like it or not — or are even aware of it — we are constantly engaging in the same core functions as any business where marketing is concerned. We face similar challenges. And we are therefore subject to many of the same “rules” concerning success or failure.

Maybe you rail against commercialism. Maybe it gets your blood up that I’d be using capitalistic terms as a comparison in interpersonal matters. And that’s all well and good. But I’m afraid it won’t exempt you from experiencing gains and losses all the same, based on the foundational principles that follow.

Or perhaps you’d claim that you really don’t give a flying leap what anyone else thinks about you. And that may be true. Nevertheless, just as any company operating with such a mindset would suffer negative consequences, so will an individual who doesn’t qualify that statement and adjust accordingly.

Allow me to share a few terms from my Wednesday class, as well as some thoughts on how they might apply to brand you…