Tag Archives: choice

brand you

The Best Advice So Far - brand you

This past Wednesday, I was invited to be a guest lecturer at Benjamin Franklin Institute of Technology in Boston, where I taught a group of opticians-in-the-making about branding and marketing.

I love teaching. And by all indications, I’m good at it. But as a rule, I’m more interested in people than I am in imparting information. As such, I found myself naturally sliding into the role of mentor throughout the two-and-a-half-hour class. Whether these students ever wound up becoming opticians or not, I wanted them to go away from our short time together thinking differently about life, themselves and how they interact with others.

It’s actually not all that big a stretch to get personal when talking about branding and marketing. After all, in essence, every single one of us is an individual brand.

That is, whether we like it or not — or are even aware of it — we are constantly engaging in the same core functions as any business where marketing is concerned. We face similar challenges. And we are therefore subject to many of the same “rules” concerning success or failure.

Maybe you rail against commercialism. Maybe it gets your blood up that I’d be using capitalistic terms as a comparison in interpersonal matters. And that’s all well and good. But I’m afraid it won’t exempt you from experiencing gains and losses all the same, based on the foundational principles that follow.

Or perhaps you’d claim that you really don’t give a flying leap what anyone else thinks about you. And that may be true. Nevertheless, just as any company operating with such a mindset would suffer negative consequences, so will an individual who doesn’t qualify that statement and adjust accordingly.

Allow me to share a few terms from my Wednesday class, as well as some thoughts on how they might apply to brand you

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why we do: part three

The Best Advice So Far - why we do part three

I first came across the term “curse of knowledge” during my reading of Made To Stick by Chip and Dan Heath. (Incidentally, it seems the Heath brothers delivered on the promise implicit in this particular title, since a lot of what they covered in this book … well, stuck.)

curse of knowledge: a cognitive bias that inhibits communication

This definition seems ironic to me, since whoever wrote it apparently had a curse of knowledge going on.

Let me give it another go here.

curse of knowledge: when you know something so well or are so familiar with a topic, that you talk about it using words and terms that assume everyone else knows it equally well

For me, the curse of knowledge can slip in when I write in ways that assume all or most readers have read my book or followed my blog for a long time, and therefore understand fully what I mean by things like “You always have a choice”; or that they are already familiar with certain people I talk about, such as Dib or Chad. It even happens when I use terms like “the election” or “this holiday weekend,” forgetting that not all of my readers live in the United States.

It happens to all of us at some point, no matter how intentional we may be about clarity and inclusivity.

Well, one reader’s response to last week’s post caused me to suspect that perhaps a bit of the curse had crept in. You see, I’ve thought and written and talked so often about perceived gains over the years that it feels like everyone knows what I’m talking about. It occurred to me in the last week, however, that the meaning of the term is not necessarily self-evident.

In my first year blogging, I wrote quite a bit about perceived gains, including a series of posts called “why we do,” part one and part two. These were later combined and edited to form a chapter in my book, The Best Advice So Far. Today — more than six years later — I’m adding a part three, in hopes that I might “reverse the curse [of knowledge]” where perceived gains are concerned.

Here is the statement I made last week:

“Virtually everything we do in life is done for a perceived gain.”

At least one reader took this as…


fake: part two

The Best Advice So Far - fake part two

The week before last, I shared with you a post containing  a bit of uncharacteristic rambling about fake things I like as well as a few I don’t personally care for. The central premise was that just because something is fake … doesn’t necessarily mean it’s bad.

Thing is, as I got toward the end of that post, some deeper thoughts began to tickle the fringe of my sleep-deprived mind. But they would have taken the post in a completely different direction (if I could have even managed to grab hold of them in that state). So I just decided to write a follow-up post.

Well, here we are. And so I shall.

In the comments section after that previous installment, there was quite a bit of interesting discussion about “fake people.” We all know them:

The too-loud laugher with the glistening perma-smile that never quite creases the eyes.

The party guest who enters with fanfare, kisses the air beside both cheeks with an ostentatious *muah!* and always seems to be standing in camera-ready poses.

The co-worker who profusely issues compliments and nods heartily in agreement during conversations — and yet somehow always seems to be at the center of office gossip, drama and controversy.

Today, I’d like to offer some thoughts on fake people (and, quite possibly, ourselves)…


hear! hear! (the story behind the audiobook)

The Best Advice So Far- hear hear

I still remember the first time as a mentor that I had to turn someone away.

Until then, no matter how many others I was committed to at the time — no matter how strongly I debated with myself that I couldn’t stretch any further — I found a way for “just one more.” But then there it was: the first I’m sorry, I won’t be able to.

As someone who believes in the difference one person can make in the life of another, and who is deeply empathetic, it was like a punch to the gut.

About the same time, years of “kids” I’d mentored, past and present, along with their families, secretly organized an appreciation dinner in my honor. I have to say, not only was I shocked, the timing was uncanny.

As part of the evening’s events, I was given a seat in the middle of the crowd. I remember meeting eyes around the room, one by one. For more than an hour, people spoke word of affirmation or thanks, expressing what I had meant to their lives. Tears welled up (just as they are even now, as I recall the day). Even being a writer, it’s be hard to put to words what that was like.

One young man, Alex, said something that night that has not only stuck with me, but which has changed the course of things thereafter. Alex said…

 


umbrella

The Best Advice So Far - umbrella

Singin’ in the Rain just may be my favorite movie of all time.

I watch the film at least once a year, and I reference lines or scenes from it often. It still gives me the same feeling it did the very first time I saw it. I laugh just as hard. My eyes still get wide at some of the dance numbers. And, of course, I sing along through the whole thing.

I dare you to watch it and not at least smile.

In Gene Kelly’s big number, his character, Don Lockwood, is feeling giddy with new love; and so, despite the torrential rain, he waves his driver on and walks home, using his umbrella as a dance prop rather than as any sort of protection. Soaked and smiling broadly as the scene ends, he hands his umbrella off to a shrug-shouldered and miserable-looking man passing the other direction.

Between gorgeous sunny streaks, we’ve also had our share of heavy rain here in Florida, where I’m spending the month of August. In fact, within my first 24 hours here, I was caught driving in the most blinding storm I can recall — the sky, road and crushing downpour all blending into one continuous sheet of gray.

And I hadn’t brought an umbrella.

Thing is, I could easily have bought one. But — call me crazy — I just figured, why bother? So I get a little wet. I’m getting wet in the ocean and pools and hot tubs anyway, right?

During one such storm, I ventured out to get a few things at the nearby grocery store. I hadn’t quite stopped dripping by the time I got in line at the register. Yet there in front of me, right in the store, an even bigger storm was brewing, lashing out at everyone nearby…


i spy

The Best Advice So Far - i spy

 

My tank top clung to my skin with sweat. After temperatures that had topped 100° over the last several hours I’d been exploring, the air conditioning that wooshed out to greet me as I opened the metal and glass doors felt like an ice bath. I settled briefly onto a blue sofa, across from a young couple who had also just entered.

“See anything good?” I asked them.

The man rolled a shoulder. “Nah, nothing really. Just a couple of the usual lizards.”

I was mystified.

We’d each just emerged from an incredible Audubon-protected swamp sanctuary here in Southwest Florida, having traversed the same boardwalk that meandered through six different ecosystems. How had they seen “nothing” … when I’d seen so much?

Just a few paces in, I’d spotted a small alligator lounging along the far side of a murky pool.

Yes, I’d seen lizards, noting which were green anoles and which were brown. But I’d also seen black ones, trying to hide among the puzzle-like pattern of tree trunks covered in red and white lichens. There were skinks as well.

Great egrets sauntered among waist-high marsh grasses, one only perhaps a yard away, its slender neck undulating side to side then straightening regally.

I’d lingered in the shaded areas where possible, canopies of giant palm and ancient cypress overhead. At times, I just closed my eyes and listened. I wondered what creatures were making the slurping, splishing, crackling sounds in the water around me. Birds laughed raucously somewhere among the trees as sonorous grunts ping-ponged back and forth from among the tall grasses. Pig frogs, as it turns out.

There on a moss-covered log, motionless at first, was a fairly rare species of turtle, Deirochelys reticularia. After watching a while, however, I was rewarded with a full extension of his yellow-striped neck.

Another alligator, much larger than the first, blinked its eyes at me from among some reeds around a bend. I was patient and he was curious. Before long, he glided lazily over — so close I could have reached down and touched him — before continuing on his way into unseen spaces.

Just moments later, something caught my eye to the right…


un-dumb frog

The Best Advice So Far - un-dumb frog

With age comes wisdom,
but sometimes age comes alone.
~ Oscar Wilde

As I start this post, there are just a few more hours left until my birthday.

Birthdays for me are still a time of celebration. They are also a time of reflection:

Where have I been?

What have I done?

Where am I going?

This time around the sun, I find myself thinking about the life advice that’s been passed along to me and that I have, in turn, passed along to others over the years. It’s an ongoing process. Sifting. Sorting. Testing. Honing. Much has been discarded. What I’ve kept has become all the more precious.

From books to broadcasts, seminars to sermons, political missives to posted memes — everyone seems to have “truer truth” than everyone else. I can’t help but wonder, amid the onslaught of voices, why anyone should be inclined to listen to mine. How’s anyone to know what to believe when it comes to advice?

What is factual — and what’s no more than loudly proclaimed opinion?

Somehow, all of these thoughts coalesced into a scene from my childhood. Or rather, I should say scenes from my childhood and adolescence; some tend to blur together on account of their repetitious nature.

There I am, sitting in a church pew. The side pieces are white, trimmed with dark-stained, ornate armrests. The back side of the pew in front of me is the same near-black wood, and at intervals along its length are matching outcrops that hold hymnals with gold foil lettering and faded maroon covers made of cloth that makes a zzzip! sound when I run my fingernails lightly over them.

Oscillating block chords emanate from the organ, reverberating from high ceilings, only to be pulled back down into the pits of stomachs by the weight of pulsing bass tones played on long, black foot pedals.

As the last echoes retreat, a suited man with slick hair solemnly ascends crimson-carpeted stairs and stands before a ponderous, stark white pulpit that matches the end-caps on the pews. As hymnals thud back into their places, the pastor’s eyes dart to parishioners, cowing any last whisperers into awkward silence, until he is sure he has everyone’s full attention.

His speech is slow, measured, punctuated with pregnant pauses. Authoritative. He knows what others do not — could not — know, mysteries that the masses would have no hope of understanding unless by his impartation.

He begins with an object lesson, as a principal might to abashed school children who had played hooky. He tells us that a frog placed into boiling water will jump out; but a frog placed into a pot of cool water that is heated slowly, degree by degree, will sit motionless, unaware, until the water reaches a boil and…