Tag Archives: kindness

brand you

The Best Advice So Far - brand you

This past Wednesday, I was invited to be a guest lecturer at Benjamin Franklin Institute of Technology in Boston, where I taught a group of opticians-in-the-making about branding and marketing.

I love teaching. And by all indications, I’m good at it. But as a rule, I’m more interested in people than I am in imparting information. As such, I found myself naturally sliding into the role of mentor throughout the two-and-a-half-hour class. Whether these students ever wound up becoming opticians or not, I wanted them to go away from our short time together thinking differently about life, themselves and how they interact with others.

It’s actually not all that big a stretch to get personal when talking about branding and marketing. After all, in essence, every single one of us is an individual brand.

That is, whether we like it or not — or are even aware of it — we are constantly engaging in the same core functions as any business where marketing is concerned. We face similar challenges. And we are therefore subject to many of the same “rules” concerning success or failure.

Maybe you rail against commercialism. Maybe it gets your blood up that I’d be using capitalistic terms as a comparison in interpersonal matters. And that’s all well and good. But I’m afraid it won’t exempt you from experiencing gains and losses all the same, based on the foundational principles that follow.

Or perhaps you’d claim that you really don’t give a flying leap what anyone else thinks about you. And that may be true. Nevertheless, just as any company operating with such a mindset would suffer negative consequences, so will an individual who doesn’t qualify that statement and adjust accordingly.

Allow me to share a few terms from my Wednesday class, as well as some thoughts on how they might apply to brand you

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umbrella

The Best Advice So Far - umbrella

Singin’ in the Rain just may be my favorite movie of all time.

I watch the film at least once a year, and I reference lines or scenes from it often. It still gives me the same feeling it did the very first time I saw it. I laugh just as hard. My eyes still get wide at some of the dance numbers. And, of course, I sing along through the whole thing.

I dare you to watch it and not at least smile.

In Gene Kelly’s big number, his character, Don Lockwood, is feeling giddy with new love; and so, despite the torrential rain, he waves his driver on and walks home, using his umbrella as a dance prop rather than as any sort of protection. Soaked and smiling broadly as the scene ends, he hands his umbrella off to a shrug-shouldered and miserable-looking man passing the other direction.

Between gorgeous sunny streaks, we’ve also had our share of heavy rain here in Florida, where I’m spending the month of August. In fact, within my first 24 hours here, I was caught driving in the most blinding storm I can recall — the sky, road and crushing downpour all blending into one continuous sheet of gray.

And I hadn’t brought an umbrella.

Thing is, I could easily have bought one. But — call me crazy — I just figured, why bother? So I get a little wet. I’m getting wet in the ocean and pools and hot tubs anyway, right?

During one such storm, I ventured out to get a few things at the nearby grocery store. I hadn’t quite stopped dripping by the time I got in line at the register. Yet there in front of me, right in the store, an even bigger storm was brewing, lashing out at everyone nearby…


what not to say

The Best Advice So Far - what not to say

I always seem to have some crazy story or other to tell, don’t I?

I was asked a thoughtful question recently, as my birthday nears: “What would you like to see more of and less of in the year ahead. After The Zinc Fiasco of 2015/2016 and last month’s visit to Death’s door (aka, The Black Pill Debacle of 2017), my “less-of” response seemed a given”

I’d like to have less … in the way of health issues.

Don’t get me wrong. I consider myself very fortunate. Yet when birthday presents past include a medical dictionary marked with sticky strips on every page containing some strange malady I’ve encountered … one might have reason to suspect that something’s up.

And many have told me I’m the healthiest sick person they’ve met so far. (I suppose that’s true to my nature, being a lifelong “balance of extremes” as I call it.)

Well, wouldn’t you know, a week ago today (just after I finished writing last week’s post, in fact), I wound up adding another sticky to that medical dictionary of mine.

The hedge along the driveway had turned into a jungle; and the worker the landlord had hired to take care of it had just informed her that he’d have to postpone — until the second week of September. Well, that was just not an option. The drive would literally be impassable by then. So the landlord asked if I might consider taking care of tedious job for some cash. I agreed.

Picture it if you will:

  • Eight-foot overgrown hedge
  • Five-foot ladder on an uneven gravel drive
  • Electric hedge trimmer

So there I was, tip-toeing on the second-to-last rung of the too-short ladder, stretching as far as I could over the top of the hedge to get those last few outcropping branches at the far side … when the ladder began to wobble.

I reached out instinctively to steady myself … on nothing … and in doing so, let go of the heavy, two-hand-operated saw …


creative love

The Best Advice So Far - creative love

Due to an unexpected turn of events this week (a stolen wallet, fraudulent charges to my bank card and all that goes along with getting your life back to normal afterward — a topic about which I may write in more detail at a later time), I’m still not quite over the finish line where the audiobook release of The Best Advice So Far is concerned.

In the meantime, I thought I’d share one more audio chapter — Chapter 14: “Creative Love.”

This chapter has remained one of the most popular and most talked about chapters of the book. What’s more, the chapter combines memories from 4th-of-July celebrations both recent and long past. So in honor of Independence Day, Tuesday here in the U.S., I thought sharing this chapter would be apropros.

Click the link below to continue at the new site and listen to the official audiobook recording of Chapter 14: “Creative Love” (the full chapter text is there as well, if you’d like to follow along) …


kindness

The Best Advice So Far - kindness

Last week, I shared with you the first fully mixed and mastered chapter from the forthcoming audiobook version of The Best Advice So Far. This past Friday, my best friend Dib came over to record the Foreword, which she wrote. And once that’s edited, I should have no more to do before giving wings to a project that’s taken just about 120 hours to complete.

Then … it’s into the next book. (:: deep breathe ::)

I’m still reeling (and celebrating!). With brain-buzz still in effect, I I almost decided to skip posting this week. But instead, I thought I’d share one more short audio chapter with you. It’s one of my favorites, “Chapter 10: Kindness”…


[To listen to the full audiobook chapter, click the link below. And why not bookmark the new site while you’re there?]


lemonade: for the ears

The Best Advice So Far - lemonade for the ears

At the end of February, I finished recording the tracks for The Best Advice So FarAnd at that time, I posted one of the audio recordings here on the blog —”Chapter 2: Negativity.”

Well, I had set a goal for myself to have everything mixed and mastered by June 1. It turned out to be far more than I had bargained for — over 100 hours altogether. Wearing headphones for hours on end, listening for “poppy” Ps and “tappy” Ts and “slushy” SHs, all while watching jagged sound waves on a screen. Listening to every facet of my own voice, up close and personal. Let’s just say it was no picnic.

But now I can have a picnic. Because I did meet my goal. At long last — it’s done!

And I am inviting you to my picnic…[audio link on the Main Site; click below to hop over!]


two and five

The Best Advice So Far - two and five

My brain has been in a perpetual fog for the latter half of this week. Any semblance of a regular sleep schedule has been obliterated since Wednesday, when I made the choice to stay up all night. I had my reasons. They seemed good reasons at the time. But the result was that I wound up going about 36 hours without sleep. Since then, I’ve been wide awake when I should be sleeping — and tired only when I can’t be.

Being this off kilter when it comes to sleep makes me feel “buzzy,” like my skin has a low-level electrical current passing through it. It’s particularly annoying in my head and face. This is paired with the sensation that the world is what I call “slidey” — that things in my peripheral vision are sneaking around, dashing back to where they were only when I look directly at them.

Some people think writing — particularly writing a blog post — is easy. I can only say … it’s not. I would estimate that each blog post takes an average of three-and-a-half hours to complete, and that’s only from the time I start typing. It doesn’t account for all of the mental planning that goes on during the week about what to say and how, an ongoing process that takes considerable time and energy all on its own.

Last night was another largely sleepless night. I went to bed at 11:00 (quite early for me), with the hopes of getting at least a solid six hours. But not even three hours in, I woke up with a start and was wired. My mom admonished me to just stay in bed when this happens. I tried. I really did. But it was just not going to happen. So I got up, threw on some shorts and …