Tag Archives: wisdom

brand you

The Best Advice So Far - brand you

This past Wednesday, I was invited to be a guest lecturer at Benjamin Franklin Institute of Technology in Boston, where I taught a group of opticians-in-the-making about branding and marketing.

I love teaching. And by all indications, I’m good at it. But as a rule, I’m more interested in people than I am in imparting information. As such, I found myself naturally sliding into the role of mentor throughout the two-and-a-half-hour class. Whether these students ever wound up becoming opticians or not, I wanted them to go away from our short time together thinking differently about life, themselves and how they interact with others.

It’s actually not all that big a stretch to get personal when talking about branding and marketing. After all, in essence, every single one of us is an individual brand.

That is, whether we like it or not — or are even aware of it — we are constantly engaging in the same core functions as any business where marketing is concerned. We face similar challenges. And we are therefore subject to many of the same “rules” concerning success or failure.

Maybe you rail against commercialism. Maybe it gets your blood up that I’d be using capitalistic terms as a comparison in interpersonal matters. And that’s all well and good. But I’m afraid it won’t exempt you from experiencing gains and losses all the same, based on the foundational principles that follow.

Or perhaps you’d claim that you really don’t give a flying leap what anyone else thinks about you. And that may be true. Nevertheless, just as any company operating with such a mindset would suffer negative consequences, so will an individual who doesn’t qualify that statement and adjust accordingly.

Allow me to share a few terms from my Wednesday class, as well as some thoughts on how they might apply to brand you

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why we do: part three

The Best Advice So Far - why we do part three

I first came across the term “curse of knowledge” during my reading of Made To Stick by Chip and Dan Heath. (Incidentally, it seems the Heath brothers delivered on the promise implicit in this particular title, since a lot of what they covered in this book … well, stuck.)

curse of knowledge: a cognitive bias that inhibits communication

This definition seems ironic to me, since whoever wrote it apparently had a curse of knowledge going on.

Let me give it another go here.

curse of knowledge: when you know something so well or are so familiar with a topic, that you talk about it using words and terms that assume everyone else knows it equally well

For me, the curse of knowledge can slip in when I write in ways that assume all or most readers have read my book or followed my blog for a long time, and therefore understand fully what I mean by things like “You always have a choice”; or that they are already familiar with certain people I talk about, such as Dib or Chad. It even happens when I use terms like “the election” or “this holiday weekend,” forgetting that not all of my readers live in the United States.

It happens to all of us at some point, no matter how intentional we may be about clarity and inclusivity.

Well, one reader’s response to last week’s post caused me to suspect that perhaps a bit of the curse had crept in. You see, I’ve thought and written and talked so often about perceived gains over the years that it feels like everyone knows what I’m talking about. It occurred to me in the last week, however, that the meaning of the term is not necessarily self-evident.

In my first year blogging, I wrote quite a bit about perceived gains, including a series of posts called “why we do,” part one and part two. These were later combined and edited to form a chapter in my book, The Best Advice So Far. Today — more than six years later — I’m adding a part three, in hopes that I might “reverse the curse [of knowledge]” where perceived gains are concerned.

Here is the statement I made last week:

“Virtually everything we do in life is done for a perceived gain.”

At least one reader took this as…


fake: part two

The Best Advice So Far - fake part two

The week before last, I shared with you a post containing  a bit of uncharacteristic rambling about fake things I like as well as a few I don’t personally care for. The central premise was that just because something is fake … doesn’t necessarily mean it’s bad.

Thing is, as I got toward the end of that post, some deeper thoughts began to tickle the fringe of my sleep-deprived mind. But they would have taken the post in a completely different direction (if I could have even managed to grab hold of them in that state). So I just decided to write a follow-up post.

Well, here we are. And so I shall.

In the comments section after that previous installment, there was quite a bit of interesting discussion about “fake people.” We all know them:

The too-loud laugher with the glistening perma-smile that never quite creases the eyes.

The party guest who enters with fanfare, kisses the air beside both cheeks with an ostentatious *muah!* and always seems to be standing in camera-ready poses.

The co-worker who profusely issues compliments and nods heartily in agreement during conversations — and yet somehow always seems to be at the center of office gossip, drama and controversy.

Today, I’d like to offer some thoughts on fake people (and, quite possibly, ourselves)…


happy sad

The Best Advice So Far - happy sad

I’m writing mid-flight, on my way back from the longest vacation of my life — five weeks in Southwest Florida. After so long away, it feels more like a move than merely returning from someplace I’d been visiting.

Late last night, I drove to the beach for one last walk.

The main street downtown was still aglow, lit up like Christmas. I’d strolled the strip often during my stay, this year and during the five years of previous visits.

I’d eaten at that Persian restaurant on the right.

I’d sat awhile on a bench in that tiny garden park on the left.

I’d played gin rummy and sipped iced chai and written blog posts in that little coffee shop.

People sat at outdoor tables, talking and laughing. Music greeted me from the open doors of a warmly lit restaurant.

Just a few days ago, it had all felt very much like my street — like a place and people who knew me well. Last night as I drove, however, it felt … different. A bit foreign. Like I was a ghost passing among the living, George Bailey in It’s a Wonderful Life.

A few zigs and zags and I’d arrived at my destination. I kicked my sandals off into the car. I’d walk the shore barefoot, as ever. The colorful ceramic turtle mosaics set into the cement pavilion that opened onto the pier seemed somehow to be swimming … away.

Caribbean music pulsed from the close side of the pier, a group of young Haitian boys having an impromptu dance party. They parted as I approached, smiling and turning toward me with hands overhead and hips swaying, a wordless invitation to join them if I liked. I returned the smile and dance-stepped my way over to the stairway that let down onto the beach, the small crowd closing in my wake.

Above, in the sky, silent lightning played its own complex rhythms, reflecting off the waves beneath. The water was warmer than ever, tumbling over and around my feet, then pulling the sand out from under them in retreat.

A perfect night.

I walked with the knowledge that, whether I stayed ten minutes or two hours, there would come the time when …


hear! hear! (the story behind the audiobook)

The Best Advice So Far- hear hear

I still remember the first time as a mentor that I had to turn someone away.

Until then, no matter how many others I was committed to at the time — no matter how strongly I debated with myself that I couldn’t stretch any further — I found a way for “just one more.” But then there it was: the first I’m sorry, I won’t be able to.

As someone who believes in the difference one person can make in the life of another, and who is deeply empathetic, it was like a punch to the gut.

About the same time, years of “kids” I’d mentored, past and present, along with their families, secretly organized an appreciation dinner in my honor. I have to say, not only was I shocked, the timing was uncanny.

As part of the evening’s events, I was given a seat in the middle of the crowd. I remember meeting eyes around the room, one by one. For more than an hour, people spoke word of affirmation or thanks, expressing what I had meant to their lives. Tears welled up (just as they are even now, as I recall the day). Even being a writer, it’s be hard to put to words what that was like.

One young man, Alex, said something that night that has not only stuck with me, but which has changed the course of things thereafter. Alex said…

 


umbrella

The Best Advice So Far - umbrella

Singin’ in the Rain just may be my favorite movie of all time.

I watch the film at least once a year, and I reference lines or scenes from it often. It still gives me the same feeling it did the very first time I saw it. I laugh just as hard. My eyes still get wide at some of the dance numbers. And, of course, I sing along through the whole thing.

I dare you to watch it and not at least smile.

In Gene Kelly’s big number, his character, Don Lockwood, is feeling giddy with new love; and so, despite the torrential rain, he waves his driver on and walks home, using his umbrella as a dance prop rather than as any sort of protection. Soaked and smiling broadly as the scene ends, he hands his umbrella off to a shrug-shouldered and miserable-looking man passing the other direction.

Between gorgeous sunny streaks, we’ve also had our share of heavy rain here in Florida, where I’m spending the month of August. In fact, within my first 24 hours here, I was caught driving in the most blinding storm I can recall — the sky, road and crushing downpour all blending into one continuous sheet of gray.

And I hadn’t brought an umbrella.

Thing is, I could easily have bought one. But — call me crazy — I just figured, why bother? So I get a little wet. I’m getting wet in the ocean and pools and hot tubs anyway, right?

During one such storm, I ventured out to get a few things at the nearby grocery store. I hadn’t quite stopped dripping by the time I got in line at the register. Yet there in front of me, right in the store, an even bigger storm was brewing, lashing out at everyone nearby…


i spy

The Best Advice So Far - i spy

 

My tank top clung to my skin with sweat. After temperatures that had topped 100° over the last several hours I’d been exploring, the air conditioning that wooshed out to greet me as I opened the metal and glass doors felt like an ice bath. I settled briefly onto a blue sofa, across from a young couple who had also just entered.

“See anything good?” I asked them.

The man rolled a shoulder. “Nah, nothing really. Just a couple of the usual lizards.”

I was mystified.

We’d each just emerged from an incredible Audubon-protected swamp sanctuary here in Southwest Florida, having traversed the same boardwalk that meandered through six different ecosystems. How had they seen “nothing” … when I’d seen so much?

Just a few paces in, I’d spotted a small alligator lounging along the far side of a murky pool.

Yes, I’d seen lizards, noting which were green anoles and which were brown. But I’d also seen black ones, trying to hide among the puzzle-like pattern of tree trunks covered in red and white lichens. There were skinks as well.

Great egrets sauntered among waist-high marsh grasses, one only perhaps a yard away, its slender neck undulating side to side then straightening regally.

I’d lingered in the shaded areas where possible, canopies of giant palm and ancient cypress overhead. At times, I just closed my eyes and listened. I wondered what creatures were making the slurping, splishing, crackling sounds in the water around me. Birds laughed raucously somewhere among the trees as sonorous grunts ping-ponged back and forth from among the tall grasses. Pig frogs, as it turns out.

There on a moss-covered log, motionless at first, was a fairly rare species of turtle, Deirochelys reticularia. After watching a while, however, I was rewarded with a full extension of his yellow-striped neck.

Another alligator, much larger than the first, blinked its eyes at me from among some reeds around a bend. I was patient and he was curious. Before long, he glided lazily over — so close I could have reached down and touched him — before continuing on his way into unseen spaces.

Just moments later, something caught my eye to the right…