Tag Archives: responsibility

brand you

The Best Advice So Far - brand you

This past Wednesday, I was invited to be a guest lecturer at Benjamin Franklin Institute of Technology in Boston, where I taught a group of opticians-in-the-making about branding and marketing.

I love teaching. And by all indications, I’m good at it. But as a rule, I’m more interested in people than I am in imparting information. As such, I found myself naturally sliding into the role of mentor throughout the two-and-a-half-hour class. Whether these students ever wound up becoming opticians or not, I wanted them to go away from our short time together thinking differently about life, themselves and how they interact with others.

It’s actually not all that big a stretch to get personal when talking about branding and marketing. After all, in essence, every single one of us is an individual brand.

That is, whether we like it or not — or are even aware of it — we are constantly engaging in the same core functions as any business where marketing is concerned. We face similar challenges. And we are therefore subject to many of the same “rules” concerning success or failure.

Maybe you rail against commercialism. Maybe it gets your blood up that I’d be using capitalistic terms as a comparison in interpersonal matters. And that’s all well and good. But I’m afraid it won’t exempt you from experiencing gains and losses all the same, based on the foundational principles that follow.

Or perhaps you’d claim that you really don’t give a flying leap what anyone else thinks about you. And that may be true. Nevertheless, just as any company operating with such a mindset would suffer negative consequences, so will an individual who doesn’t qualify that statement and adjust accordingly.

Allow me to share a few terms from my Wednesday class, as well as some thoughts on how they might apply to brand you

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why we do: part three

The Best Advice So Far - why we do part three

I first came across the term “curse of knowledge” during my reading of Made To Stick by Chip and Dan Heath. (Incidentally, it seems the Heath brothers delivered on the promise implicit in this particular title, since a lot of what they covered in this book … well, stuck.)

curse of knowledge: a cognitive bias that inhibits communication

This definition seems ironic to me, since whoever wrote it apparently had a curse of knowledge going on.

Let me give it another go here.

curse of knowledge: when you know something so well or are so familiar with a topic, that you talk about it using words and terms that assume everyone else knows it equally well

For me, the curse of knowledge can slip in when I write in ways that assume all or most readers have read my book or followed my blog for a long time, and therefore understand fully what I mean by things like “You always have a choice”; or that they are already familiar with certain people I talk about, such as Dib or Chad. It even happens when I use terms like “the election” or “this holiday weekend,” forgetting that not all of my readers live in the United States.

It happens to all of us at some point, no matter how intentional we may be about clarity and inclusivity.

Well, one reader’s response to last week’s post caused me to suspect that perhaps a bit of the curse had crept in. You see, I’ve thought and written and talked so often about perceived gains over the years that it feels like everyone knows what I’m talking about. It occurred to me in the last week, however, that the meaning of the term is not necessarily self-evident.

In my first year blogging, I wrote quite a bit about perceived gains, including a series of posts called “why we do,” part one and part two. These were later combined and edited to form a chapter in my book, The Best Advice So Far. Today — more than six years later — I’m adding a part three, in hopes that I might “reverse the curse [of knowledge]” where perceived gains are concerned.

Here is the statement I made last week:

“Virtually everything we do in life is done for a perceived gain.”

At least one reader took this as…


umbrella

The Best Advice So Far - umbrella

Singin’ in the Rain just may be my favorite movie of all time.

I watch the film at least once a year, and I reference lines or scenes from it often. It still gives me the same feeling it did the very first time I saw it. I laugh just as hard. My eyes still get wide at some of the dance numbers. And, of course, I sing along through the whole thing.

I dare you to watch it and not at least smile.

In Gene Kelly’s big number, his character, Don Lockwood, is feeling giddy with new love; and so, despite the torrential rain, he waves his driver on and walks home, using his umbrella as a dance prop rather than as any sort of protection. Soaked and smiling broadly as the scene ends, he hands his umbrella off to a shrug-shouldered and miserable-looking man passing the other direction.

Between gorgeous sunny streaks, we’ve also had our share of heavy rain here in Florida, where I’m spending the month of August. In fact, within my first 24 hours here, I was caught driving in the most blinding storm I can recall — the sky, road and crushing downpour all blending into one continuous sheet of gray.

And I hadn’t brought an umbrella.

Thing is, I could easily have bought one. But — call me crazy — I just figured, why bother? So I get a little wet. I’m getting wet in the ocean and pools and hot tubs anyway, right?

During one such storm, I ventured out to get a few things at the nearby grocery store. I hadn’t quite stopped dripping by the time I got in line at the register. Yet there in front of me, right in the store, an even bigger storm was brewing, lashing out at everyone nearby…


un-dumb frog

The Best Advice So Far - un-dumb frog

With age comes wisdom,
but sometimes age comes alone.
~ Oscar Wilde

As I start this post, there are just a few more hours left until my birthday.

Birthdays for me are still a time of celebration. They are also a time of reflection:

Where have I been?

What have I done?

Where am I going?

This time around the sun, I find myself thinking about the life advice that’s been passed along to me and that I have, in turn, passed along to others over the years. It’s an ongoing process. Sifting. Sorting. Testing. Honing. Much has been discarded. What I’ve kept has become all the more precious.

From books to broadcasts, seminars to sermons, political missives to posted memes — everyone seems to have “truer truth” than everyone else. I can’t help but wonder, amid the onslaught of voices, why anyone should be inclined to listen to mine. How’s anyone to know what to believe when it comes to advice?

What is factual — and what’s no more than loudly proclaimed opinion?

Somehow, all of these thoughts coalesced into a scene from my childhood. Or rather, I should say scenes from my childhood and adolescence; some tend to blur together on account of their repetitious nature.

There I am, sitting in a church pew. The side pieces are white, trimmed with dark-stained, ornate armrests. The back side of the pew in front of me is the same near-black wood, and at intervals along its length are matching outcrops that hold hymnals with gold foil lettering and faded maroon covers made of cloth that makes a zzzip! sound when I run my fingernails lightly over them.

Oscillating block chords emanate from the organ, reverberating from high ceilings, only to be pulled back down into the pits of stomachs by the weight of pulsing bass tones played on long, black foot pedals.

As the last echoes retreat, a suited man with slick hair solemnly ascends crimson-carpeted stairs and stands before a ponderous, stark white pulpit that matches the end-caps on the pews. As hymnals thud back into their places, the pastor’s eyes dart to parishioners, cowing any last whisperers into awkward silence, until he is sure he has everyone’s full attention.

His speech is slow, measured, punctuated with pregnant pauses. Authoritative. He knows what others do not — could not — know, mysteries that the masses would have no hope of understanding unless by his impartation.

He begins with an object lesson, as a principal might to abashed school children who had played hooky. He tells us that a frog placed into boiling water will jump out; but a frog placed into a pot of cool water that is heated slowly, degree by degree, will sit motionless, unaware, until the water reaches a boil and…


what not to say

The Best Advice So Far - what not to say

I always seem to have some crazy story or other to tell, don’t I?

I was asked a thoughtful question recently, as my birthday nears: “What would you like to see more of and less of in the year ahead. After The Zinc Fiasco of 2015/2016 and last month’s visit to Death’s door (aka, The Black Pill Debacle of 2017), my “less-of” response seemed a given”

I’d like to have less … in the way of health issues.

Don’t get me wrong. I consider myself very fortunate. Yet when birthday presents past include a medical dictionary marked with sticky strips on every page containing some strange malady I’ve encountered … one might have reason to suspect that something’s up.

And many have told me I’m the healthiest sick person they’ve met so far. (I suppose that’s true to my nature, being a lifelong “balance of extremes” as I call it.)

Well, wouldn’t you know, a week ago today (just after I finished writing last week’s post, in fact), I wound up adding another sticky to that medical dictionary of mine.

The hedge along the driveway had turned into a jungle; and the worker the landlord had hired to take care of it had just informed her that he’d have to postpone — until the second week of September. Well, that was just not an option. The drive would literally be impassable by then. So the landlord asked if I might consider taking care of tedious job for some cash. I agreed.

Picture it if you will:

  • Eight-foot overgrown hedge
  • Five-foot ladder on an uneven gravel drive
  • Electric hedge trimmer

So there I was, tip-toeing on the second-to-last rung of the too-short ladder, stretching as far as I could over the top of the hedge to get those last few outcropping branches at the far side … when the ladder began to wobble.

I reached out instinctively to steady myself … on nothing … and in doing so, let go of the heavy, two-hand-operated saw …


superstition

The Best Advice So Far - superstition

It was Thursday, well past the witching hour. I was on my way to the gym, the silent back roads lit only by the cold white light of an occasional street lamp. As I approached an intersection, something darker than the surrounding night dashed out from the woods in front of my car, stopping just long enough to fix bright green eyes on me before continuing into the thick brush on the other side.

A black cat.

And it had crossed my path.

Of course, being a rational person, this didn’t cause me to turn back the way I’d come and find an alternate route. Yet I was clearly still aware of the superstition associated with the incident. And it occurred to me that this awareness did have a subtle effect on my emotions. I drove onward as I normally would have; but some part of me felt I was doing so despite the superstition. And that would seem to indicate that the superstition had credence, if only in a residual way.

In other words, it seems to me that we don’t do things despite other things, unless those other things are perceived to hold some power or sway.

We wouldn’t say, “We had the picnic despite the forecast” — unless we perceived that the forecast had at least the potential to disrupt our plans.

Back to the example of the black cat crossing our path, it’s almost as if some small part of us feels we’ve accepted a dare, and that by crossing that path, we’re somehow giving the proverbial finger to the universe, proving we’re not one to be controlled by such nonsense.

No one could deny that we don’t have the same reaction when, say, a squirrel or turkey crosses our path. It wouldn’t even occur to us to think such a thing. Why? Because, well … we really don’t believe squirrels or turkeys crossing our path makes a lick of difference.

I guess what I’m saying is that all of us are affected to some degree — maybe even more than we might be aware — by …


overload

The Best Advice So Far - overload - Frankenstein-like coconut with lightning striking ear bolts

I’ve mentored teens and young adults for more than 25 years now, and part of that role is inextricably linked to education in some form or other. Whether it’s finally helping kids make sense of the quadratic equation, or teaching them new strategies for dealing with conflict, I love the look that comes over kids’ faces when they finally get whatever it is that’s been stumping them up to that point.

(I equally love the feeling of learning a new thing myself and knowing “that look” has crept over my own face, though I’ve never actually seen it … which is good, because that would be weird.)

As you might imagine, over the course of a couple of decades, I’ve worked with an awful lot of kids and covered an awful lot of topics. One especially fun exchange is whenever I get to explain to a kid for the first time how money works. (And mind you, this is often during high school or even early college years.)

I take out a dollar bill and ask, “How much is this worth?” And they generally say, “A dollar.” And I reply, “Nope. It’s worth basically nothing.”

Mouths quirk in a mix of confusion and curiosity. It’s clear that I’ve got their attention.

I then take out my checkbook and show them a blank check. “How much is this worth?” They generally try to guess the “right” answer at this point. “Nothing?” they’ll ask more than state.

“Yes, that’s right. Nothing. But what if I write it out for one hundred dollars? Then how much is it worth?”

“A hundred dollars?” they suggest, still unsure.

“Nope. It’s still worth nothing. It’s just paper with printing on it, and now some of my handwriting. It’s worth nothing.”

Here’s where I really get them.

“Hold the dollar up to the check. What do you notice?” I ask, handing them the money and the checkbook.

First, they’ll look for words or numbers that match. Not finding any, the realization I was after soon dawns on nearly everyone …