Tag Archives: self help

brand you

The Best Advice So Far - brand you

This past Wednesday, I was invited to be a guest lecturer at Benjamin Franklin Institute of Technology in Boston, where I taught a group of opticians-in-the-making about branding and marketing.

I love teaching. And by all indications, I’m good at it. But as a rule, I’m more interested in people than I am in imparting information. As such, I found myself naturally sliding into the role of mentor throughout the two-and-a-half-hour class. Whether these students ever wound up becoming opticians or not, I wanted them to go away from our short time together thinking differently about life, themselves and how they interact with others.

It’s actually not all that big a stretch to get personal when talking about branding and marketing. After all, in essence, every single one of us is an individual brand.

That is, whether we like it or not — or are even aware of it — we are constantly engaging in the same core functions as any business where marketing is concerned. We face similar challenges. And we are therefore subject to many of the same “rules” concerning success or failure.

Maybe you rail against commercialism. Maybe it gets your blood up that I’d be using capitalistic terms as a comparison in interpersonal matters. And that’s all well and good. But I’m afraid it won’t exempt you from experiencing gains and losses all the same, based on the foundational principles that follow.

Or perhaps you’d claim that you really don’t give a flying leap what anyone else thinks about you. And that may be true. Nevertheless, just as any company operating with such a mindset would suffer negative consequences, so will an individual who doesn’t qualify that statement and adjust accordingly.

Allow me to share a few terms from my Wednesday class, as well as some thoughts on how they might apply to brand you

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why we do: part three

The Best Advice So Far - why we do part three

I first came across the term “curse of knowledge” during my reading of Made To Stick by Chip and Dan Heath. (Incidentally, it seems the Heath brothers delivered on the promise implicit in this particular title, since a lot of what they covered in this book … well, stuck.)

curse of knowledge: a cognitive bias that inhibits communication

This definition seems ironic to me, since whoever wrote it apparently had a curse of knowledge going on.

Let me give it another go here.

curse of knowledge: when you know something so well or are so familiar with a topic, that you talk about it using words and terms that assume everyone else knows it equally well

For me, the curse of knowledge can slip in when I write in ways that assume all or most readers have read my book or followed my blog for a long time, and therefore understand fully what I mean by things like “You always have a choice”; or that they are already familiar with certain people I talk about, such as Dib or Chad. It even happens when I use terms like “the election” or “this holiday weekend,” forgetting that not all of my readers live in the United States.

It happens to all of us at some point, no matter how intentional we may be about clarity and inclusivity.

Well, one reader’s response to last week’s post caused me to suspect that perhaps a bit of the curse had crept in. You see, I’ve thought and written and talked so often about perceived gains over the years that it feels like everyone knows what I’m talking about. It occurred to me in the last week, however, that the meaning of the term is not necessarily self-evident.

In my first year blogging, I wrote quite a bit about perceived gains, including a series of posts called “why we do,” part one and part two. These were later combined and edited to form a chapter in my book, The Best Advice So Far. Today — more than six years later — I’m adding a part three, in hopes that I might “reverse the curse [of knowledge]” where perceived gains are concerned.

Here is the statement I made last week:

“Virtually everything we do in life is done for a perceived gain.”

At least one reader took this as…


fake: part two

The Best Advice So Far - fake part two

The week before last, I shared with you a post containing  a bit of uncharacteristic rambling about fake things I like as well as a few I don’t personally care for. The central premise was that just because something is fake … doesn’t necessarily mean it’s bad.

Thing is, as I got toward the end of that post, some deeper thoughts began to tickle the fringe of my sleep-deprived mind. But they would have taken the post in a completely different direction (if I could have even managed to grab hold of them in that state). So I just decided to write a follow-up post.

Well, here we are. And so I shall.

In the comments section after that previous installment, there was quite a bit of interesting discussion about “fake people.” We all know them:

The too-loud laugher with the glistening perma-smile that never quite creases the eyes.

The party guest who enters with fanfare, kisses the air beside both cheeks with an ostentatious *muah!* and always seems to be standing in camera-ready poses.

The co-worker who profusely issues compliments and nods heartily in agreement during conversations — and yet somehow always seems to be at the center of office gossip, drama and controversy.

Today, I’d like to offer some thoughts on fake people (and, quite possibly, ourselves)…


the best people

The Best Advice So Far - the best people

Hello!

Today is a special day. I get to share with you the best people behind The Best Advice So Far (plus some fun trivia), and I couldn’t be more excited.

Please start by following the footsteps over to my main blog site, where we’ll all meet up and head over to a friend’s place …

[click the footprints below]

follow the footprints


puzzles

The Best Advice So Far - puzzles

Many of you know that I just returned from the longest vacation of my life — a full five weeks on Florida’s West Coast.

Prior to the trip, I began concocting plans for all I wanted to do, see and accomplish while away:

Get the audiobook up and available online.

Visit Captiva and Sanibel Islands.

Spot a wild dolphin.

Start writing my next book.

The list went on.

And I’m happy to say that most of my goals were achieved, including each of the above.

But among my aspirations was one that may seem strange to some:

Complete a difficult jigsaw puzzle.

When I was a child, and into my teen years, I always had a jigsaw puzzle going. And as far as I was concerned, the harder — the better.

I did an all-black puzzle with only a tiny pinhole of light at the center.

One was just bubbles.

I enjoyed the square variety where the same picture from the front was displayed again on the back, only rotated 90 degrees.

I did puzzles where the frame was irregular instead of having flat edges.

And though finding room was a challenge, I often did puzzles of 4000 or 5000 pieces.

Still, as big a part of my growing-up years as puzzles were, it struck me recently that I hadn’t done a single one since high school.

As crazy as it sounds, setting into that jigsaw puzzle — whatever it would be — was cause for just as much anticipation as watching a tropical sunset. I’d been given a Barnes & Noble gift card for Christmas and had tucked it away in a special place, just the occasion.

Within 24 hours of arrival in Florida, I’d chosen a first puzzle. I decided to ease my way into it with a puzzle of a mere 500 pieces: a colorful underwater scene featuring sea turtles. (After all, I did have other things I wanted to be doing on this vacation besides puzzling.)

Working on the puzzle, I was transported back those three decades. I often became aware that I was biting my…


happy sad

The Best Advice So Far - happy sad

I’m writing mid-flight, on my way back from the longest vacation of my life — five weeks in Southwest Florida. After so long away, it feels more like a move than merely returning from someplace I’d been visiting.

Late last night, I drove to the beach for one last walk.

The main street downtown was still aglow, lit up like Christmas. I’d strolled the strip often during my stay, this year and during the five years of previous visits.

I’d eaten at that Persian restaurant on the right.

I’d sat awhile on a bench in that tiny garden park on the left.

I’d played gin rummy and sipped iced chai and written blog posts in that little coffee shop.

People sat at outdoor tables, talking and laughing. Music greeted me from the open doors of a warmly lit restaurant.

Just a few days ago, it had all felt very much like my street — like a place and people who knew me well. Last night as I drove, however, it felt … different. A bit foreign. Like I was a ghost passing among the living, George Bailey in It’s a Wonderful Life.

A few zigs and zags and I’d arrived at my destination. I kicked my sandals off into the car. I’d walk the shore barefoot, as ever. The colorful ceramic turtle mosaics set into the cement pavilion that opened onto the pier seemed somehow to be swimming … away.

Caribbean music pulsed from the close side of the pier, a group of young Haitian boys having an impromptu dance party. They parted as I approached, smiling and turning toward me with hands overhead and hips swaying, a wordless invitation to join them if I liked. I returned the smile and dance-stepped my way over to the stairway that let down onto the beach, the small crowd closing in my wake.

Above, in the sky, silent lightning played its own complex rhythms, reflecting off the waves beneath. The water was warmer than ever, tumbling over and around my feet, then pulling the sand out from under them in retreat.

A perfect night.

I walked with the knowledge that, whether I stayed ten minutes or two hours, there would come the time when …


hear! hear! (the story behind the audiobook)

The Best Advice So Far- hear hear

I still remember the first time as a mentor that I had to turn someone away.

Until then, no matter how many others I was committed to at the time — no matter how strongly I debated with myself that I couldn’t stretch any further — I found a way for “just one more.” But then there it was: the first I’m sorry, I won’t be able to.

As someone who believes in the difference one person can make in the life of another, and who is deeply empathetic, it was like a punch to the gut.

About the same time, years of “kids” I’d mentored, past and present, along with their families, secretly organized an appreciation dinner in my honor. I have to say, not only was I shocked, the timing was uncanny.

As part of the evening’s events, I was given a seat in the middle of the crowd. I remember meeting eyes around the room, one by one. For more than an hour, people spoke word of affirmation or thanks, expressing what I had meant to their lives. Tears welled up (just as they are even now, as I recall the day). Even being a writer, it’s be hard to put to words what that was like.

One young man, Alex, said something that night that has not only stuck with me, but which has changed the course of things thereafter. Alex said…